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Creating breakthrough products [Recurso electrónico] : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.

Cagan, Jonathan, 1961-.
Material type: materialTypeLabelBook; Format: electronic available online remoteSeries: Financial Times Prentice Hall books.Publisher: Upper Saddle River, NJ : Prentice Hall PTR, c2002Description: xxxii, 302 p. : ill. ; 25 cm.Subject(s): Marketing research | New products | Product management | Production planningAdditional physical formats: No titleDDC classification: 658.5/75 Online resources: Texto completo Available also in a print edition.
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Includes bibliographical references and index.

Restringido a usuarios de la UCA

Electronic reproduction. Boston, MA : Safari, 2002. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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