Creating customer evangelists [Recurso electrónico] : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.

By: McConnell, Ben
Material type: TextText; Format: electronic available online remotePublisher: Chicago : Dearborn Trade Pub., c2003Description: x, 214 p. : ill. ; 24 cmSubject(s): Customer relations | Relationship marketingAdditional physical formats: No titleDDC classification: 658.8 Online resources: Texto completo Available also in a print edition.
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Includes bibliographical references (p. 206-207) and index.

Customer evangelism : a manifesto -- What customers believe -- Customer plus-delta : understanding the love -- Napsterize your knowledge : give to receive -- Build the buzz : spreading the word -- Create community : bringing customers together -- Bite-size chunks : from sampling to evangelism -- Create a cause : when business is good -- Hot marketing now : Krispy Kreme doughnuts -- The high-flying solutionman -- The history lessons of O'Reilly's wars : O'Reilly & Associates -- The new mavericks of marketing : the Dallas Mavericks -- A bear market for retailing : Build-A-Bear Workshop -- A cause, not just an airline : Southwest Airlines -- The billion-dollar cause : IBM -- Customer evangelism workshop.

Restringido a usuarios de la UCA

Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2003. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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