Strategies that win sales [Recurso electrónico] : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford.

By: Marone, Mark D
Material type: TextText; Format: electronic available online remotePublisher: Chicago, IL : Dearborn Trade Pub., c2005Description: xxi, 249 p. : ill. ; 24 cmSubject(s): Communication in marketing | Customer relations | Sales management | SellingAdditional physical formats: No titleDDC classification: 658.8/02 Online resources: Texto completo Available also in a print edition.
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Includes bibliographical references (p. 237-240) and index.

Challenges facing today's sales organizations -- Expanding multichannel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Reskilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion.

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Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2005. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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