Strategies that win sales [Recurso electrónico] : best practices of the world's leading organizations / Mark Marone & Seleste Lunsford.
Material type:
Includes bibliographical references (p. 237-240) and index.
Challenges facing today's sales organizations -- Expanding multichannel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Reskilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion.
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Available also in a print edition.
Electronic reproduction. Boston, MA : Safari, 2005. Available via World Wide Web.
Modo de acceso: World Wide Web.
Made available through: Safari Books Online, LLC.
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