Permission-based E-mail marketing that works! [Recurso electrónico] / Kim MacPherson.
By: MacPherson, KimMaterial type: Text; Format: electronic available online Publisher: Chicago, IL : Dearborn Trade, c2001Description: xx, 261 p. : ill. ; 23 cmSubject(s): Customer relations | Electronic mail messages | TelemarketingAdditional physical formats: No titleDDC classification: 658.8/4 Online resources: Texto completo Available also in a print edition.
At head of title: Everything you need to know.
Includes bibliographical references and index.
E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.
Restringido a usuarios de la UCA
Available also in a print edition.
Electronic reproduction. Boston, MA : Safari, 2001. Available via World Wide Web.
Modo de acceso: World Wide Web.
Made available through: Safari Books Online, LLC.