Permission-based E-mail marketing that works! [Recurso electrónico] / Kim MacPherson.

By: MacPherson, Kim
Material type: TextText; Format: electronic available online remotePublisher: Chicago, IL : Dearborn Trade, c2001Description: xx, 261 p. : ill. ; 23 cmSubject(s): Customer relations | Electronic mail messages | TelemarketingAdditional physical formats: No titleDDC classification: 658.8/4 Online resources: Texto completo Available also in a print edition.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

At head of title: Everything you need to know.

Includes bibliographical references and index.

E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.

Restringido a usuarios de la UCA

Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2001. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

There are no comments for this item.

to post a comment.

Powered by Koha