Advances in electronic marketing / [edited by] Irvine Clarke III, Theresa B. Flaherty.

Contributor(s): Clarke, Irvine, 1961- | Flaherty, Theresa, 1968-
Material type: TextText; Format: print Publisher: Hershey, PA : Idea Group Pub., c2005Description: xv, 318 p. : ill. ; 27 cmISBN: 1591403219 (h/c); 1591403227 (s/c); 1591403235 (ebook)Other title: Electronic marketingSubject(s): Internet marketing | Internet advertising | World Wide Web | Internet | Publicidad en InternetDDC classification: 658.8/72
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Bibliografía. - indices

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

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