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La décision commerciale face à l'incertain : Analyse economique, recherche commerciale et prise de décision / Jean Jacques Lambin

Lambin, Jean Jacques.
Material type: materialTypeLabelBook; Format: print Publisher: Louvain : Librairie Universitaire, 1973Description: XXIV, 415 p., 1 h : grab ; 24 cm.Subject(s): Marketing | Venta | Empresas -- Gestión
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