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Fundamentals of marketing [by] William J. Stanton.

Stanton, William J.
Material type: materialTypeLabelBook; Format: print Publisher: New York, McGraw-Hill [1975]Edition: 4th ed.Description: xvii, 752 p. illus. 24 cm.ISBN: 0070608628.Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8
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