Indice

Bibliografía: p. 354-370

This is a comprehensive, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal comunication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. The book also offers guidelines on how our communication must respond to important organisational issues, including: the impact of information technology changes in organisational structures and cultures the diverse, multicultural composition of modern organisations. This is an ideal text for undergraduates and postgraduates who are studying business communication as part of a university or college degree course, or for advanced professional qualification. Through its direct style and practical relevance it will also satisfy professional readers at work who want to develop their understanding and skills.