Business english : a complete guide to developing an effective business writing style / Andrea B. GeffnerMaterial type: Book; Format: print Publisher: New York : Barron's Educational Series, 2004Edition: 4th ed.Description: XI, 356 p. ; 28 cm.ISBN: 0-7641-2444-7.Subject(s): Inglés comercial | Inglés -- Retórica
|Item type||Home library||Call number||Status||Loan||Date due||Barcode||Item holds||Course reserves|
|Monografías||01. BIBLIOTECA CAMPUS JEREZ||FI-I-534 (Browse shelf)||Available Shelving location | Bibliomaps®||BIBLIOG. RECOM.||3743728356|
|Manuales (7 días)||06. BIBLIOTECA HUMANIDADES||802.0/GEF/bus (Browse shelf)||Available Shelving location | Bibliomaps®||PREST. LIBROS||3741067112|
This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer's message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, rsums, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.