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Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera

Lambin, Jean-Jacques.
Material type: materialTypeLabelBook; Format: print Publisher: Madrid : McGraw-Hill, 2003Description: XIX, 427 p. : il., gráf. ; 24 cm.ISBN: 84-481-1649-6.Subject(s): Marketing
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Índice: MARKETING ESTRATÉGICO. Perlarom, S.A. La sociedad Landen. Zumoland, S.A. Sociedad Francesa de Maquinaria Neumática (SFMN). Moldes para Metales y Plásticos (MMP), etc. MARKETING OPERATIVO. Nova, S.A. Anecoop, S. Coop. Fonfresca Aguas del Moncayo, S.A. (FAMSA). Coanbega, S.A., etc.

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