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Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington

Johnson, Gerry.
Contributor(s): Scholes, Kevan | Whittington, Richard.
Material type: materialTypeLabelBook; Format: print Publisher: London : Prentice Hall, 2008Edition: 8th ed.Description: XXXVI, 622 p. ; 27 cm + Student access kit.ISBN: 0-273-71191-1.Subject(s): Planificación estratégica | Planificación empresarial
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Exploring Corporate Strategy, 8/e Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels Companion Website with GradeTracker Student Access Card: Exploring Corporate Strategy, 8/e

Índice:1 Introducing Strategy Commentary: The Strategy Lenses Part I: THE STRATEGIC POSITION Introduction to Part I 2 The Environment 3 Strategic Capability 4 Strategic Purpose 5 Culture and Strategy Commentary on Part 1: The Strategic Position Part II: STRATEGIC CHOICES Introduction to Part II 6 Business-level strategy 7 Directions and Corporate - Level Strategy 8 International Strategy 9 Innovation and Entrepreneurship 10 Strategy Method and Evaluation Commentary on Part II: The Strategic Choices Part III: STRATEGY IN ACTION Introduction to Part III 11 Strategy Development Processes 12 Organising for success... Etc.

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