Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions from Linda Lai ... [et al.]

Por: Turban, EfraimColaborador(es): King, David | Lang, JudyTipo de material: TextoTextoDetalles de publicación: London : Pearson Education, 2008 Edición: 2nd ed.Descripción: 622 p. : il. ; 26 cmISBN: 0-13-700807-4Tema(s): Comercio electrónicoResumen: For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.
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Monografías 03. BIBLIOTECA INGENIERÍA PUERTO REAL
681.324/TUR/int (Navegar estantería(Abre debajo)) Texto completo Disponible   Ubicación en estantería | Bibliomaps® 3742930488
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Bibliografía: p. 565-588

For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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