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|Monografías||06. BIBLIOTECA HUMANIDADES||007/MUN/gui (Browse shelf)||Available Shelving location | Bibliomaps®||PREST. LIBROS||3742692030|
Bibliografía: p. 179-182
For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.
Índice: INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Techniques III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. SPEAKING... Etc.
Other editions of this work
|Guide to managerial communication :
by Munter, Mary
Prentice Hall, , 2006