Guide to managerial communication : effective business writing and speaking / by Mary Munter

By: Munter, Mary
Material type: TextText; Format: print Publisher: London : Pearson Education, 2009Edition: 8th edDescription: X, 194 p. : gráf. ; 21 cmISBN: 9780137130467Subject(s): Comunicación en la empresa
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Índice

Bibliografía: p. 179-182

For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.

Índice: INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Techniques III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. SPEAKING... Etc.

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Other editions of this work

Guide to managerial communication : by Munter, Mary

Prentice Hall, , 2006

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