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Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr.

McKenzie-Mohr, Doug, 1959-.
Material type: materialTypeLabelBook; Format: print Publisher: Gabriola Island, BC : New Society Publishers, c2011Edition: 3rd ed.Description: xi, 171 p. : ill. ; 23 cm.ISBN: 9780865716421 (pbk.); 0865716420 (pbk.).Subject(s): Marketing social | Desarrollo sostenible | Conducta -- ModificaciónDDC classification: 303.48/4
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