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Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson, A.J. Strickland, John E. Gamble

Thompson, Arthur A.
Contributor(s): Strickland, A.J | Gamble, John E.
Material type: materialTypeLabelBook; Format: print Publisher: Boston : McGraw-Hill, 2008Edition: 16th ed.Description: 1 v., (pag. var.) ; 26 cm.ISBN: 978-0-07-128590-2.Subject(s): Strategic planning | Strategic planning -- Case studies | Planificación estratégica | Negocios -- Planificación | Competencia económica
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658.012.2/THO/cra (Browse shelf) Available   Shelving location | Bibliomaps® MANUAL 374348472X
658.012.2/THO/cra (Browse shelf) Checked out PREST. LIBROS 31/01/2020 3743484784
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Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

Índice: Part I: Concepts and Techniques for Crafting and Executing Strategy; Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy; Chapter 3: Evaluating a Company's External Environment; Chapter 4: Evaluating a Company's Resources and Competitiveness; Chapter 5: The Five Generic Competitive Strategies Which One to Employ? Chapter 6: Beyond Competitive Strategy - Other Important Strategy Choices/Options; Chapter 7: Strategies for Competing in Foreign Markets; Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations; Chapter 9... Etc.

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