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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven.
Material type: materialTypeLabelBook; Format: print Publisher: London : Palgrave Macmillan, 2014Description: XI, 248 p. : il.; 22 cm.ISBN: 9781137379276.Subject(s): Consumidores -- Conducta | Bases de datos | Minería de datos | Proceso electrónico de datos
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Item type Home library Call number Status Loan Date due Barcode Item holds
366.1/FIN/pre (Browse shelf) Checked out PREST. LIBROS 31/01/2020 3744192836
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Bibliografía: p. 227-245

Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive analytics, and how it should be applied to improve business decision making and operational efficiency. This includes how to avoid the pitfalls and dangers of introducing predictive analytics to a business area for the first time, legal, ethical and cultural issues that need to be considered, and a contextual road map for developing solutions that deliver real benefits to organizations. This how-to-guide will help managers to make the most of these technologies in their business area.

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