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Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani

Stewart, David W.
Contributor(s): Shamdasani, Prem N [coautor].
Material type: materialTypeLabelBook; Format: print Series: Applied social research methods series ; 20.Publisher: Los Ángeles : SAGE, 2015Edition: 3rd ed.Description: XIX, 202 p. ; 23 cm.ISBN: 9781452270982.Subject(s): Grupos de discusión | Grupos focales | Ciencias sociales -- Metodología
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Item type Home library Call number Status Loan Date due Barcode Item holds
303.621.35/STE/foc (Browse shelf) Checked out PREST. LIBROS 31/01/2020 3744400047
Total holds: 0


Bibliografía: p. 181-191

The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
INDICE: 1. Introduction: Focus Group History, Theory, and Practice2. Group Dynamics and Focus Group Research3. Focus Groups and the Research Toolbox4. Recruiting Focus Group Participants and Designing the Interview Guide5. The Focus Group Moderator6. Conducting the Focus Group7. Analyzing Focus Group Data8. Focus Groups in Practice9. Virtual Focus Groups and Other Group Methods10. Conclusion

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