Índice

Part One- Introduction and OverviewChapter 1: Globalization Opening case: Medical Tourism and the Globalization of Health Care Closing case: Building the Boeing 787Part Two- National DifferencesChapter 2: National Differences in Political Economy, and legal systemsOpening case: Corruption in BrazilClosing case: Putin's RussiaChapter 3: National Differences in Economic DevelopmentOpening case: Democracy and Economic Development in Sub-Saharan AfricaClosing case: Political and Economic Reform in MyanmarChapter 4: Differences in cultureOpening case: busy Buy and eBay in ChinaClosing case: World Expo 2020 in Dubai, UAEChapter 5: Ethics, Corporate Social Responsibility, and SustainabilityOpening case: Making toys globallyClosing case: Bitcoin as an Ethical DilemmaPart Three- The Global Trade and Investment EnvironmentChapter 6: International Trade TheoryOpening case: China and Australia Enter into a Free Trade AgreementClosing case: Creating the World's Biggest Free Trade ZoneChapter 7: Government Policy and International TradeOpening case: U.S Tariffs on Chinese Solar Panels Benefit MalaysiaClosing case: Sugar Subsidies Drive Candy Makers AbroadChapter 8: Foreign Direct InvestmentOpening case: Volkswagen in RussiaClosing case: Foreign Direct Investment in NigeriaChapter 9: Regional Trade Pacts Give the Mexican Auto Industry an EdgeClosing case: Tomato WarsPart Four- The Global Monetary SystemChapter 10: The Foreign Exchange MarketOpening case: Subaru's Sales Boom Thanks to the Weaker YenClosing case: Embraer and the Wild Ride of the Brazilian RealChapter 11: The International Monetary SystemOpening case: The IMF and Ukraine's Economic CrisisClosing case: The IMF and Iceland's Economic RecoveryChapter 12: The Global Capital MarketOpening case: Alibaba's Record-Setting IPOClosing case: Declining Cross-Border Capital Flows-Retreat or Reset? Part Five- The Strategy and Structure of International BusinessChapter 13: The Strategy of International BusinessOpening case: IKEA's Global StrategyClosing case: Global Strategy LeversChapter 14: The Organization of International BusinessOpening case: P&G-Strength in ArchitectureClosing case: Koninklijke Philips NVChapter 15: Entry Strategy and Strategic AlliancesOpening Case: Starbucks' Foreign Entry StrategyClosing case: General Motors CorporationPart Six- International Business FunctionsChapter 16: Exporting, Importing, and CountertradeOpening case: Exporting DessertsClosing case: Two Men and a TruckChapter 17: Global Production and Supply Chain Management Opening case: Apple: The Best Supply Chains in the World? Closing case: Two Men and a TruckChapter 18: Global Marketing and R&DOpening case: Global Branding of Avengers and Iron ManClosing case: Domino's WorldwideChapter 19: Global Human Resource ManagementOpening case: A Global Team at Mary Kay Inc. Closing case: IBM and Its Human ResourcesChapter 20: Accounting and Finance in the International BusinessOpening case: Skype Now a Division of MicrosoftClosing case: Google and Its Tax StrategyPart Seven- Integrative CasesMaking the Apple iPhoneRevolution in EgyptGhana: An African Dynamo? Walmart Can't Conquer All CountriesEthics of Exporting Used BatteriesThe Rise of India's Drug IndustryI Want My Greek TV!The Rise and Fall of the Japanese YenCurrency Trouble in MalawiThe IPO of the Industrial and Commercial Bank of ChinaMaking Ford Globally Competitive Organizing Siemens for Global CompetitivenessJCB Pins Hopes on the Indian MarketMD International and Latin AmericaAmazon Kindle EvolutionBurberry's Global BrandMMC China Joint VentureBrazil's Gol Airlines

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard, and is the proven choice for International Business. Hill draws upon his experience to deliver a complete solution, and has partnered with G. Tomas M. Hult from Michigan State University to continue to deliver a program that is:Integrated—Integrated Progression of Topics with Results-Driven TechnologyPractical—Focused on Practical Applications of ConceptsRelevant—Timely, Comprehensive Coverage of Theory