Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication / Paola Evangelisti Allori & Giuliana Garzone (eds).

Colaborador(es): Evangelisti Allori, Paola [editor literario] | Garzone, Giuliana, 1952- [editor literario]Tipo de material: TextoTextoSeries Linguistic insights ; v. 131.Detalles de publicación: Bern : Peter Lang, c2010. Descripción: 324 p. : ill. ; 23 cmISBN: 3034305915Tema(s): English language -- Rhetoric | English language -- Business English | English language -- Technical English | Business communication | Ingles técnico | Inglés -- Análisis del discurso | Comunicación en la empresa | Inglés -- RetóricaClasificación CDD: 302.2/4 Resumen: The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
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Includes bibliographical references.

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

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