Bibliografía. - índice

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.Written specifically for business students it highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.Easy to navigate and full of practical advice it supports core themes such as choosing a topic and writing a proposal with easy to follow tips and detailed screenshots and diagrams.Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from many different types of businesses across cultures Detailed guidance on software packages such as SPSS and NVivo Student case studies Annotated further reading sections Chapter objectives and summaries It is accompanied by a fully integrated companion website designed to support students and assist lecturers. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, powerpoint slides and students' multiple choice questions to test progress. A must-have title for all business and management students this is the ideal companion for achieving success in your research project.
INDICE: 1. An Introduction to Business Research2. Developing a Research Topic3. Conducting a Literature Review4. Addressing Ethical Issues5. Establishing a Research Design6. Primary Data Collection7. Data Collection Using Online Methods8. Using Secondary Data9. Sampling10. Analyzing Quantitative Data11. Analyzing Qualitative Data12. Writing up and Presenting Your Research