Contemporary strategy analysis / Robert M. Grant
Tipo de material: TextoDetalles de publicación: Malden : Wiley, 2021 Edición: 11th EditionDescripción: pag. var. : il. ; 25 cmISBN: 9781119815235Tema(s): Planificación estratégica | Empresas -- GestiónResumen: In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics â such as the corporate social responsibility movement and environmental, social, and governance innovation â presented alongside fully integrated business models and up-to-date examples of business model innovation.Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.Tipo de ítem | Biblioteca de origen | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems |
---|---|---|---|---|---|---|---|
Fuera de préstamo | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 658.012.2/GRA/con * Prof. C. Camelo Ordaz (Navegar estantería(Abre debajo)) | Grupo de investigación | Grupo de investigación Organización de empresas | 3744985573 | ||
Fuera de préstamo | 07. BIBLIOTECA CIENCIAS SOCIALES Y JURÍDICAS | 658.012.2/GRA/con * Prof. C. Camelo Ordaz (Navegar estantería(Abre debajo)) | Grupo de investigación | Grupo de investigación Organización de empresas | 3744985582 |
Bibliografía
In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics â such as the corporate social responsibility movement and environmental, social, and governance innovation â presented alongside fully integrated business models and up-to-date examples of business model innovation.Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.
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