TY  - BOOK
AU  - Baden Fuller,C
AU  - Stopford,John M
TI  - Rejuvenating the mature business: the competitive challenge 
SN  - 0-415-13520-6
U1  - 658.4/012 20
PY  - 1996///
CY  - New York
PB  - Routledge
KW  - Business planning
KW  - Management
KW  - Strategic planning
KW  - Planificación estratégica
N1  - Newly updated study; Includes bibliographical references and index
ER  -