TY  - BOOK
AU  - Bennett,Roger
TI  - The handbook of european advertising: media planning, marketing analysis and country-by-country profiles 
SN  - 0-7494-0747-6
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Publicidad
KW  - Países de la Unión Europea
ER  -