TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Data mining techniques: marketing, sales, and customer support 
SN  - 0471179809
PY  - 1997///
CY  - New York [etc.]
PB  - John Wiley & Sons
KW  - Marketing
KW  - Venta
KW  - MInería de datos
ER  -