TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon S.
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 0-471-47064-3
PY  - 2004///]
CY  - Indianapolis : 
PB  - Wiley, 
KW  - Marketing
KW  - Gestión
KW  - Minería de datos
N1  - Índice
ER  -