TY  - BOOK
AU  - Clarke,Irvine
AU  - Flaherty,Theresa
TI  - Advances in electronic marketing
SN  - 1591403219 (h/c)
U1  - 658.8/72 22
PY  - 2005///
CY  - Hershey, PA
PB  - Idea Group Pub.
KW  - Internet marketing
KW  - Internet advertising
KW  - World Wide Web
KW  - Internet
KW  - Publicidad en Internet
N1  - Bibliografía. - indices
N2  - "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher
ER  -