TY  - BOOK
AU  - Gaynor,Gerard H.
TI  - Handbook of technology management / 
SN  - 0-07-023619-4
PY  - 1996///
CY  - New York [etc.] : 
PB  - McGraw-Hill, 
KW  - Tecnología de la información
KW  - Gestión
KW  - Planificación estratégica
KW  - Sistemas de información en la gestión
KW  - Industria
KW  - Organización
N2  - Master the proven principles of technology management (TM) to improve your company's financial performance and competitive position. "Handbook of Technology Management", edited by Gerard H. Gaynor, gives you an enterprise-wide view of technology to help you manage your business as a system: optimize investments in technology; achieve efficient business integration; and monitor and measure TM effectiveness. Detailed case studies illustrate the TM efforts of such organizations as Motorola and Digital Equipment-valuable lessons you can use to ensure the success of your own company
ER  -