TY - BOOK AU - Brown,John Seely AU - Duguid,Paul TI - The social life of information SN - 0875847625 PY - 2000/// CY - Boston PB - Harvard Business School KW - Information technology KW - Social aspects KW - Information society KW - Tecnología de la información KW - Sociedad de la información N1 - Índice; Bibliografía: p. 293-310 N2 - For years pundits have predicted that information technology will obliterate everything-from supermarkets to business organizations to social life itself. But beaten down by info-glut, exasperated by computer crashes, and daunted by the dot com crash, individual users find it hard to get a fix on the true potential of the digital revolution. John Seely Brown and Paul Duguid argue that the gap between digerati hype and end-user gloom is largely due to the "tunnel vision" that information-driven technologies breed. We've become so focused on where we think we oughtto be-a place where technology empowers individuals and obliterates social organizations-that we often fail to see where we're really going. The Social Life of Informationshows us how to look beyond our obsession with information and individuals to include the critical social networks of which these are always a part ER -