TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis: text and cases 
SN  - 9781119941897
PY  - 2013///
CY  - Chichester
PB  - Wiley
KW  - Strategic planning
KW  - Business planning
KW  - Case studies
KW  - Competitive advantage
KW  - Organization structure
KW  - Business strategies
KW  - Planificación estratégica
KW  - Equipos de trabajo
N1  - Includes glossary, index; Previous ed.: 2010
N2  - Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy
ER  -