TY  - BOOK
AU  - Cook,Guy
TI  - The discourse of advertising
T2  - Interface series
SN  - 9780415234559
U1  - 659.1014 21
PY  - 2001///
CY  - London
PB  - Routledge
KW  - Discourse analysis
KW  - Advertising
KW  - Language
KW  - Publicidad
KW  - Lenguaje
KW  - Lingüística aplicada
KW  - Análisis del discurso
N1  - Previous ed.: 1992; Includes bibliographical references (p. 242-249) and index; Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement
N2  - The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy, Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
ER  -