TY  - BOOK
AU  - Jauch,Lawrence R.
AU  - Jauch,Lawrence R.
AU  - Townsend,James B.
TI  - Cases in strategic management and business policy
T2  - Mac Graw-Hill series in management
SN  - 0-07-032355-0
PY  - 1990///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
KW  - Corporate planning
KW  - International business enterprises
KW  - Planning
KW  - Empresas
KW  - Gestión
ER  -