TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Berger,Paul D.
TI  - Direct marketing management
SN  - 0-13-214784-x
U1  - 658.81 20
PY  - 1989///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Direct marketing
KW  - Marketing
N1  - Bibliografía interc
ER  -