TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
T2  - Prentice-Hall series in marketing
SN  - 0-13-357245-5
PY  - 1989///
CY  - Englewood-Cliffs, N.J., London
PB  - Prentice-Hall
KW  - Markell
KW  - Marketing
N1  - Bibliografía. - Indice
ER  -