TY  - BOOK
AU  - Husted,Stewart W
AU  - Varble,Dale L
AU  - Lowry,James Rolf
TI  - Principles of modern marketing
SN  - 0-205-11575-6
U1  - 658.8 19
PY  - 1989///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -