TY - BOOK AU - Hunt,Shelby D. TI - Modern marketing theory: critical issues in the philosophy of marketing science SN - 0-538-81221-4 U1 - 658.8 20 PY - 1991/// CY - Cincinnati, OH PB - South-Western Pub. Co KW - Marketing N1 - Includes bibliographical references (p. 449-478) and index ER -