TY  - BOOK
AU  - Rust,Roland T.
AU  - Zahorik,Anthony J.
AU  - Keiningham,Timothy L.
TI  - Service marketing
SN  - 0-673-99145-8
U1  - 658.8 20
PY  - 1996///
CY  - New York
PB  - HarperCollins College Publishers
KW  - Service industries
KW  - Marketing
KW  - Customer services
KW  - Servicios (Industria)
N1  - Includes bibliographical references and index
ER  -