TY  - BOOK
AU  - Henry,Rene A.
TI  - Marketing public relations: the hows that make it work 
SN  - 0-8138-2208-4
U1  - 659.2 20
PY  - 1995///
CY  - Ames
PB  - Iowa State University Press
KW  - Public relations
KW  - Industrial publicity
KW  - Marketing
KW  - Relaciones públicas
N1  - Includes bibliographical references and index
ER  -