TY  - BOOK
AU  - Schultz,Don E
AU  - Robinson,William A
AU  - Petrison,Lisa
TI  - Sales promotion essentials: the 10 basic sales promotion techniques-- and how to use them 
SN  - 0-8442-3239-4
U1  - 658.8/2 21
PY  - 1998///
CY  - Lincolnwood, Ill
PB  - NTC Business Books
KW  - Sales promotion
KW  - Venta
KW  - Promoción
N1  - Includes index
ER  -