TY - BOOK AU - Downs,David AU - ED - American Marketing Association. TI - Sports and the national media T2 - Worth repeating PY - 1991/// CY - Chicago PB - American Marketing Association KW - Deportes KW - Marketing KW - Congresos N1 - Cub. tomada como portada; En cub.: a selection from AMA Conference Presentations; Ejempl. multigr ER -