TY  - BOOK
AU  - Goldberg,Marvin E.
AU  - Fishbein,Martin
AU  - Middlestadt,Susan E.
TI  - Social marketing: theoretical and practical perspectives 
SN  - 0805824995
PY  - 1997///
CY  - New Jersey
PB  - Lawrence Erlbaum Associates
KW  - Marketing social
ER  -