TY  - BOOK
AU  - Pelton,Lou E.
AU  - Strutton,david
AU  - Lumpkin,James R.
TI  - Marketing channels: a relationship management approach 
T2  - Irwin series in marketing
SN  - 025617802x
PY  - 1997///
CY  - Chicago
PB  - Irwin McGraw-Hill
KW  - Distribución comercial
KW  - Marketing
ER  -