TY  - BOOK
ED  - Nielsen Marketing Research (Firm)
TI  - Category management: positioning your organization to win 
SN  - 0844234893
PY  - 1992///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Marketing
KW  - Gestión
KW  - Comercio al por menor
KW  - Management
ER  -