TY  - BOOK
AU  - Newman,Bruce I.
TI  - The mass marketing of politics: democracy in an age of manufactured images 
SN  - 0761909583 (cloth : alk. paper)
U1  - 324.7/2/0973 21
PY  - 1999///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Campañas electorales
KW  - Estados Unidos
KW  - Marketing
KW  - Electioneering
KW  - United States
KW  - Presidents
KW  - Election
KW  - Democracy
KW  - Política y gobierno
KW  - 19
KW  - Politics and government
KW  - 20th century
N1  - Includes bibliographical references (p. 147-153) and indexes; The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution
ER  -