TY  - BOOK
AU  - Weinreich,Nedra Kline
TI  - Hands-on social marketing: a step-by-step guide 
SN  - 0761908668 (hardcover : acid-free paper)
U1  - 658.8 21
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Social marketing
KW  - Marketing social
N1  - Includes bibliographical references (p. 223-240) and index
ER  -