TY  - BOOK
AU  - Kuglin,Fred A.
AU  - Hook,Jeff
TI  - Building, leading, and managing strategic alliances: how to work effectively and profitably with partner companies 
SN  - 0814406831
U1  - 658/.044 21
PY  - 2002///
CY  - New York
PB  - AMACOM
KW  - Strategic alliances (Business)
KW  - Alianzas estratégicas de empresas
N1  - Includes bibliographical references and index
ER  -