TY  - BOOK
AU  - Dychâe,Jill
TI  - The CRM handbook: a business guide to customer relationship management / 
T2  - Addison-Wesley information technology series
U1  - 658.8/12 21
PY  - 2002///
CY  - Boston : 
PB  - Addison Wesley, 
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. 281-286) and index; Restringido a usuarios de la UCA; Available also in a print edition; Electronic reproduction.; Boston, MA :; Safari,; 2002.; Available via World Wide Web
UR  - http://proquestcombo.safaribooksonline.com/?uiCode=unicadiz&xmlId=0-201-73062-6#############
ER  -