TY  - BOOK
AU  - Schmitt,Bernd
TI  - There's no business that's not show business: marketing in an experience culture / 
T2  - Financial Times Prentice Hall books
U1  - 659.1/52 21
PY  - 2004///
CY  - Upper Saddle River, NJ : 
PB  - Financial Times Prentice Hall, 
KW  - Brand name products
KW  - Marketing
KW  - Corporate image
KW  - Customer relations
N1  - Includes index; Restringido a usuarios de la UCA; Available also in a print edition; Electronic reproduction.; Boston, MA :; Safari,; 2004.; Available via World Wide Web
UR  - http://proquestcombo.safaribooksonline.com/?uiCode=unicadiz&xmlId=0130471194################
ER  -