TY  - BOOK
AU  - Stewart,David W.
AU  - Shamdasani,Prem N.
TI  - Focus groups: theory and practice 
T2  - Applied social research methods series
SN  - 9781452270982
PY  - 2015///
CY  - Los Ángeles
PB  - SAGE
KW  - Grupos de discusión
KW  - Grupos focales
KW  - Ciencias sociales
KW  - Metodología
N1  - Índice; Bibliografía: p. 181-191
N2  - The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.
INDICE: 1. Introduction: Focus Group History, Theory, and Practice2. Group Dynamics and Focus Group Research3. Focus Groups and the Research Toolbox4. Recruiting Focus Group Participants and Designing the Interview Guide5. The Focus Group Moderator6. Conducting the Focus Group7. Analyzing Focus Group Data8. Focus Groups in Practice9. Virtual Focus Groups and Other Group Methods10. Conclusion
ER  -