TY  - BOOK
AU  - Bagozzi,Richard P.
AU  - Gurhan-Canli,Zeynep
AU  - Priester,Joseph R.
TI  - The social psychology of consumer behaviour / 
T2  - Applying social psychology
SN  - 0335207235
PY  - 2002///
CY  - Buckingham [England] ; , Philadelphia : 
PB  - Open University Press, 
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Consumo
KW  - Aspectos sociales
KW  - Consumidores
KW  - Psicología
KW  - Comportamiento
N1  - Includes bibliographical references (p. [177]-214) and indexes
ER  -